Take the United States as an example. In 2019, Americans spent 226 minutes a day on mobile, surpassing TV for the first time. The report also announced the top apps with the highest proportion of mobile users: Facebook, YouTube, WhatsApp, WeChat, Instagram, Facebook Messenger, Twitter, Snapchat, Pinterest, Twitch. It can be seen that social

networking, video and picture sharing have become the three main behaviors of Internet users in 2018. It is worth noting that the "2019 Mobile Market Report" released by App Annie also pointed out that in the past three years, the use time of global apps has increased by 50%, and the use time of social and communication apps accounts for the total use time of global apps. 50%, followed by video playback and editing apps (15%) and sms marketing service gaming apps (10%). The report also highlights that in 2018, more than 685 billion hours of social and messaging apps were used globally, a 35 percent increase from 2016. As the users of social and communication

apps are using longer and longer, a new lifestyle - social shopping has begun to extend from traditional social software. In addition, it can also be seen that companies such as Amazon, Facebook, as well as domestic Alibaba and Tencent are all investing in the new market of social e-commerce. Among them,