Think there are 2 strategic positions to place Country Email List your CTAs: above the fold and below the content that the CTA is about. When opening the email, the CTA should be clearly visible right away. If the reader is interested and wants to Country Email List click right from the start, you don't want them to have to scroll all the way down to do Country Email List this. This gives the reader room to drop out. It may also be that the recipient needs some convincing and will read the email.

Should not be the case that a click Country Email List on the CTA can only occur when scrolling back up. So there must also be a CTA at the Country Email List bottom of the content of your email. Make sure that both CTAs lead to the same page to Country Email List avoid confusion. A combination of buttons and text links can also Country Email List increase the conversion. Give it a try. What Country Email List text should I use for the call-to-action? Once you've decided where the CTAs will be and what they'll Country Email List look like, you're left with the choice of the text you use. Below are a few tips for writing your calls-to-action: Use short CTAs, they get clicked faster. Preferably 1 or 2 words. Text links can be longer. Try to write from the first person. So: start my free trial instead of start your free trial.

Campaign monitor research shows that Country Email List there can be as much as 90% difference in response. 'My free trial' scores better! Write actively, after all, people have to take action. Formulated from the customer's point of view: 'receive Country Email List the white paper' instead of 'sign up' for example. The benefit for the customer must also be clear. Urgency often works well in CTAs, too. Think of the use of words or phrases such as 'only today 50% discount' or 'only 4 places left'. The text must be descriptive. People often scan the CTAs before Country Email List reading. Without thinking or reading what is in the vicinity of the button, you should immediately know what happens when you click on the link.