Before the product is launched, it is necessary to bulk sms service consider "drainage, interception, backflow, and fission". (Offline stores are mainly "", this article mainly focuses on Internet products) New user: The user who successfully registered to use the APP for the first time is a new user. New data: According to the analysis needs of the operation, it can be divided into daily new, weekly and monthly new data. The new data can be divided into bulk sms service organic traffic and paid traffic. Natural traffic, no promotion costs, are attracted through its own product highlights and content marketing and other operational methods. Paid traffic, there are promotion costs, these users come through channel promotion, aso optimization, Baidu bidding and other means. 2. What data are added to the statistics? Next, what data are added to the statistics? All new users are inseparable from "channels", and the acquisition of users is very close to linear thinking.
For example, the attendance hr software APP, the bulk sms service behavior path of the user acquisition channel is: user contact → user cognition → user interest → user action/download → user activation → user registration → creating enterprise customers. In the statistics of new user data, we will look at a series of data such as exposure, downloads, promotion costs, and new user conversion costs for each acquisition channel path. It is bulk sms service worth noting that as mentioned in the book "Lean Startup", exposure and downloads are both "vanity indicators". The new data indicators that can really measure the value of users are the next day of new users, the 7-day retention rate, and the number of paying users of new users.
When adding user data statistics: Count exposure, new bulk sms service downloads, and activations to evaluate the channel’s drainage effect; Count newly registered users, enterprise-created users, and 1-visit users to evaluate the quality of channel-converted users; The most important thing is to add the statistical indicators of "activity" and "enterprise pulling rate". By counting the proportion of active users, evaluating the number of effective users, and further evaluating the conversion cost. Note: The statistics bulk sms service channel dimension is for reference only, and time dimensions such as day, week, and month are not displayed. After burying the data of different sources of users, there are several dimensions of data that need special explanation: Download activation rate: activation volume/new download volume; registration conversion rate: registration volume/activation volume; 1 access user: refers to the user who has only opened it once after downloading, and has no access behavior on that day or even in the next 7 days;